Student Information Desk was born out of need for a customer service model in HE.

Many HE institutions were experiencing the same problems of how to manage student support. Welfare and experience were central to their concerns.

The technology behind SID was first established in HE with 38 institutions subscribed to the platform, including University of Exeter, University of Edinburgh, Birmingham City University, University of London and University of Oxford but also being taken up further afield with the University of British Columbia, University of South Africa and the University of Otago also realising the improvements it can bring to their student experience in a competitive marketplace.

Now, in HE, as cuts put more pressure on how universities manage resources and the student experience is increasingly scrutinised, university leaders are beginning to see the benefit of a solution than can be applied across the whole institution, for customer enquiries and internal staff queries.         


Late in 2015, Enterprise Service Desk (ESD) became Student Information Desk (SID). The change of name will better align the product with the market base, it’s core functions and with emerging markets in Australasia and North America.

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